Osborne & Little's Autumn 2012 advertising creative was photographed at the Pantiles in Tunbridge Wells.

The colonnaded walkway made a perfect backdrop; the shoot took place not long after the golden jubilee weekend, so celebratory flags can be seen decorating the building façade. The ice-cream tricycle is upholstered in fabrics from the Osborne & Little's new Cabochon collection, featuring the embroidered Feuille de Chêne fabric on the parasol.

A local ice-cream supplier did a wonderful job of colour matching a flavour to the scene, and our prop-maker was persuaded to model as the ice-cream man.

The ice-cream cart is currently on display at our King's Road showroom, London, however sadly not serving ice-cream!

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